Client 05
We engineered high-converting paid social funnels, algorithmic retargeting, and crisp product demo creative that decreased CAC by 44% for an enterprise SaaS platform.
SaaS & Enterprise Tech
Performance Marketing • Meta Ad Campaigns • B2B Funnels
The Growth Gap
Before working with Kharga, NexGen Digital Growth was struggling to build a strong online presence.
Their challenges included:
- Skyrocketing Cost Per Lead across LinkedIn and Google Search
- Low demo attendance rates after initial form completions
- Unclear value proposition in existing ad copy confusing enterprise IT buyers
- Lack of segmented nurture flows between mid-market and enterprise prospects
- Stagnant organic growth on company executive channels
- Difficulty proving clear pipeline attribution to the board
Engineered Precision for Enterprise Pipeline.
Kharga revamped their complete growth machine: dynamic video ad creatives, automated lead scoring, and frictionless calendar booking integrations.
Audience Matrix & Messaging Overhaul
Mapped pain points by job title (CTO, VP Eng, Product) to craft hyper-targeted value propositions.
High-Impact Motion Graphics Ads
Replaced bland stock photography with snappy 15-second product UI demos showing immediate workflow savings.
Instant Calendar Booking Funnels
Eliminated back-and-forth scheduling emails, increasing demo hold rates from 48% to 89%.
Closed-Loop Revenue Attribution
Connected CRM lifecycle data back into Meta and Google algorithms to optimize strictly for qualified sales opportunities.
The Outcome
Accelerating Enterprise ARR with Precision.
NexGen scaled from $2.4M ARR to $7.1M ARR within 14 months, fueled by predictable, cost-efficient pipeline acquisition.
Better Visibility
Dominated enterprise tech feeds with crisp, recognizable visual ads.
Better Engagement
Click-through rates on ad creative increased by 210%.
Better Reach
Captured pipeline across Fortune 500 engineering departments.
Better Growth
Customer Acquisition Cost decreased by 44% year-over-year.
“Kharga understands B2B tech metrics like founders do. They stopped wasting budget on vanity clicks and built a revenue engine that our sales team loves.”
Devon Patel
Chief Commercial Officer, NexGen
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