Client 06
We built an electric, trendsetting streetwear social strategy that turned drop releases into viral community events and doubled organic TikTok followers in 90 days.
Direct-To-Consumer Apparel
Social Media Marketing • Content Production • Influencer Partnerships
The Growth Gap
Before working with Kharga, Urban Mode Collective was struggling to build a strong online presence.
Their challenges included:
- Stale social feed failing to generate excitement with Gen Z & Millennial shoppers
- Inconsistent posting cadence causing drops in algorithmic reach
- Poor return on micro-influencer gifting programs with zero tracking
- Low community comment response rates hurting brand intimacy
- High product return rates due to lack of diverse sizing video content
- Difficulty competing against fast-fashion giants with larger ad budgets
Cultivating Streetwear Culture & Drop Hype.
Kharga deployed an agile daily content studio, micro-trend forecasting, and community co-creation campaigns that made Urban Mode a cultural staple.
Agile Video Production Studio
Produced 40+ dynamic short-form videos weekly featuring real stylists, street interviews, and styling tutorials.
Creator Ambassador Program
Curated a roster of 60 vetted lifestyle creators with tiered affiliate commissions and exclusive drop access.
Interactive Story Polls & Drops
Let fans vote on colorways and fabric choices, sparking massive anticipation ahead of seasonal releases.
Spark Ads & Whitelisted Creator Boosting
Amplified top-performing organic creator videos into high-converting paid social ads with 5.4x ROAS.
The Outcome
From Streetwear Challenger to Cultural Movement.
Urban Mode Collective sold out their flagship autumn collection in under 18 minutes while growing an engaged community of over 450,000 followers.
Better Visibility
Over 18 million viral views across TikTok and Instagram Reels.
Better Engagement
Community comment rate jumped from 0.8% to a viral 4.2%.
Better Reach
Expanded retail presence into flagship concept stores in NY and Tokyo.
Better Growth
Seasonal release day revenue surged by 285% year-over-year.
“Kharga has their finger on the cultural pulse. They didn’t just grow our follower count—they built an obsessive fandom that camps out for our drop releases.”
Sienna Ray
Creative Lead, Urban Mode Collective
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