Client 08
We designed an artisanal visual identity system, embossed bean bags, and café collateral for a third-wave single-origin coffee roaster expanding into hospitality.
Specialty Beverage
Brand Guidelines • Packaging & Stationery • Retail Experience
The Growth Gap
Before working with Kharga, Velvet Horizon Coffee was struggling to build a strong online presence.
Their challenges included:
- Inconsistent packaging that failed to differentiate premium single-origin micro-lots
- Lack of clear brewing guide hierarchy on bag labels confusing consumer palates
- Disjointed visual identity across wholesale bags, café menus, and web store
- Low wholesale inquiry volume from boutique hotels and corporate offices
- Difficulty justifying a 25% price premium over supermarket coffee competitors
- Unrefined brand stationery failing to leave an impression at B2B tastings
Honoring the Roast with Timeless Craft & Detail.
Kharga crafted a sensory, tactile brand system: foil-stamped business cards, color-coded tasting cards, and sustainable compostable packaging.
Signature Logo & Typography Suite
Designed a hand-crafted monogram and warm editorial typography inspired by botanical coffee heritage.
Origin Color System & Packaging
Developed a clean color-coded labeling system highlighting altitude, tasting notes, and producer stories.
Premium Stationery & Wholesale Kits
Crafted blind-debossed business cards, sample tasting sleeves, and barista reference manuals.
Subscription Web Portal
Launched a recurring coffee club web experience with customized grind options and roast frequency settings.
The Outcome
From Neighborhood Roaster to National Specialty Icon.
Velvet Horizon scaled their roasted bean production 4x, securing wholesale partnerships with over 80 boutique cafés and luxury boutique hotels.
Better Visibility
Won Best Specialty Packaging at the National Barista Awards.
Better Engagement
Coffee subscription retention climbed to an impressive 88% at 6 months.
Better Reach
Supplying over 80 cafés, luxury hotels, and Michelin-starred restaurants.
Better Growth
Wholesale revenue increased by 310% in the first full year.
“Every detail from the foil on our bags to our café menu feels intentional and refined. Kharga gave Velvet Horizon the gravitas of a legendary heritage brand.”
Mateo Rossi
Founder & Head Roaster, Velvet Horizon
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